practising architecture - a book by Stiff + Trevillion

“The key to success in any field is, to a large extent, a matter of practising a specific task for a total of around 10,000 hours.” Malcolm Gladwell (Outliers 2008)

Stiff + Trevillion: Practising Architecture is an honest story about business and architecture. From the earliest days of Stiff + Trevillion to the present, weaving together key events and moments in its history with project stories that illustrate its design ethos and approach to the challenging business of architecture.

At the heart of the Stiff + Trevillion culture is the maxim that 10,000 hours of practice are required before any of us can be successful at our chosen craft. Featured projects include restaurants for wagamama and Jamie’s Italian; Innocent’s ‘Fruit Towers’ set within the Portobello Dock scheme masterplanned by Stiff +Trevillion, private houses including Mayfly Cottage, and a recent and influential commercial scheme in London’s Pentonville Road.

A candid account of some of the clients, projects, events and challenges in the development of one of the UK’s most interesting contemporary practices. Richly illustrated with original sketches, drawings and photography, Stiff + Trevillion: Practising Architecture is a ‘must read’ for anyone interested in the profession of architecture, demonstrating how Stiff + Trevillion practiced ‘on the job’, frankly examining the profession of architecture as a creative, as well as a commercial endeavour.

“Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.” Malcolm Gladwell (Outliers 2008)

About the Author:

Mark Dudek specialises in design for education. His recent work includes a cycle of five new Surestart Children’s Centres in London, and work for the Aga Kahn Education Development Board, providing designs for a new kindergarten and school on the Tajikistan—Afganistan border in Central Asia.

The book is available from the 19 February 2014 from the following outlets:

Amazon: http://www.amazon.co.uk/dp/1908967331

Artifice Books, Marston Book Services, Yale University (UK Reps) plus the RIBA, V&A, the AA Bookstore, Tate, and selected branches of Waterstone's,