Located at the point where the more contemporary development on Tottenham Court Road gives way to older Victorian and Edwardian stock, The Fitzrovia also mitigates between large-scale retail architecture and the historic, lower-rise buildings around Bedford Square. Replacing an unsalvageable 1960s building, it sandwiches BREEAM Outstanding offices suited to creative and media tenants between ground-floor shops and 9 new homes. The heavily modulated civic front is clad in celadon-glazed terracotta on a basalt base, the rear in more domestic brick.